How to set up a mobile customer retention campaign using smoove
Customer retention comes down to proper communication and consistent satisfaction. While there are many methods to reach out to your clientele, from email marketing to social media and more, SMS text messaging offers a low-cost alternative with the highest open rates of any marketing alternative. Once you receive an opt-in from your customers, the phone […]
How to set up an email customer retention campaign using smoove
The success of an email marketing campaign for retention relies on more than just the content. With over 144 billion emails sent a day, how can you ensure that your message doesn’t get lost in the shuffle? While there is something true in the old cliche “content is king,” strategy is necessary to engage your […]
How to provide better digital customer service
In the age of customer experience, buyers no longer just compare your products to those of your competitors – they now also compare the experiences and the support they receive throughout the buying process. Therefore, adopting different digital channels to reach today’s customers serve as a key driver to digital customer service success. This means […]
The feedback you should always be asking your clients for
Successful companies out there regularly collect and analyze the feedback they receive from their customers and are very well aware of the important role it plays both in terms of sales and in building a better relationship with their customers. Studies show that 70% of companies that deliver excellent customer experience regularly use customer feedback […]
How smoove can help your customer retention efforts
Society is at a place of hyperconsumption, digital saturation and increased competition due to globalization. Given this fact, customer retention efforts in 2018 have to be more personalized and strategic than ever before in order to meet the new type of customer who is always hungry and connected to the next best product, even before […]
How To Win Back Lost Customers
The first step in winning back a lost customer is knowing how to define a lost customer. Most companies, especially those who operate online, define a lost customer as one who hasn’t interacted with the site or service in a given time period. It’s important to keep an eye on customer churn rate because it’s […]
How to engage your customers and stay on top of their mind
Businesses must evolve and adapt to changing customer expectations. One of the most powerful attributes of technology is that companies now can engage buyers in every phase of the purchase process. Marketing automation platforms make this task much easier, but we should never forget that every meaningful communication in this process requires a human touch […]
Deadly mistakes SMBs make that cause customer churn
Customer churn is not only a loss of clients or customers, but also their associated recurring revenue. This is one of the biggest problems companies face today. Losing existing customers also means spending more money on the acquisition of new ones, which altogether costs you money and time This happens mainly because marketers lack in […]
How to get your customers to open your emails
Successful marketing revolves around having the right message reach the right target audience. One way of doing it, is by sending emails to that audience. But how many of your customers actually read it? Getting a respectable open rate is the one of the most common marketing goals companies are striving for. According to a […]
How SMBs can improve their customer’s experience
Along with the development of new technologies and the many changes they brought to the buying process, your customer expectations changed as well. People expect something new and different and even if your customer experience was good before, that doesn’t mean they will be satisfied with the same experience in future. Also, the marketplace is […]